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Meet the New Names

We're retiring the numbers. Same colors you already love, now with names.

Because 4B never sounded as good as Driftwood...

color swatch names

Why the Change?

We wanted our color names to feel like Wefts + Waves. Most extension lines go #1, #2, #3, and your client doesn't dream of shade M14/22 or T7-7/ice. She dreams of Cabana and Bora Bora. We're moving everything over to the new names little by little, and the color key stays here for anyone whose color ring still has numbers.

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